Who is Magnus?
Magnus is the founder of The Freedom Factor and an NLP Master Practitioner.
His passion is to help people create lasting, positive change in their lives. He strives to do it in the fastest, most impactful way possible.
Over the last 16 years, Magnus has been fortunate to train with some of the most prominent experts in the world within the fields of human behaviour and change.
That includes people like NLP co-founder Dr. John Grinder, Carmen Bostic St-Clair, Tony Robbins, Kerwin Rae, Jim Kwik, and Master NLP Trainer Dr. Heidi Heron (PsyD).
Magnus is a member of the Australian Board of NLP and a certified Practitioner of New Code NLP by ITANLP.
Before he became a coach, Magnus focused on a corporate career in international marketing and business management.
He managed large categories and brands across a multitude of industries and countries. They ranged from global FMCG companies, to one of Europe's largest supermarket chains, to international film studios, hardware, confectionary brands, and more.
However, over time, Magnus grew increasingly frustrated by seeing colleagues and friends around him slowly lose their spark and abandon their passions, goals, and dreams out of disillusionment, fear, and exhaustion.
He came to realise that the corporate success story - the big salary, flashy title, perks and status - also had its major downsides. Over time, Magnus too began to feel uninspired, unfulfilled, and trapped.
Everyday he'd watch people put on a brave face whilst secretly feeling miserable about life and dreading going to work. Living for the weekend and trying to make their weekdays at least tolerable.
He saw guilt-ridden colleagues miss out on important milestones in their children's lives, because they were stuck in endless meetings, away on business trips, or dealing with unexpected emergencies at the office.
The big turning point for Magnus came one late night at an airport.
He was in transit with his mentor, a global C-suiter. The honest stories that were shared with him that night revealed the naked truth about what life was often like when working at the very top of the largest corporate structures. It wasn't pretty.
That's when Magnus finally realised that there was nothing about the stereotypical CEO lifestyle that he actually wanted.
He'd been busy chasing the wrong "success". His strategy was broken. It was time for his life to take a different path.
Overnight, this became a very confusing time. For Magnus, his corporate career had been a top priority for such a long time. What was the alternative?
Fuelled by his life-long fascination with human behaviour and psychology, he set out to discover fast and effective ways of changing beliefs, emotions, and behaviours. That search led him to explore a wide range of different coaching modalities, including NLP.
Since starting his coaching business, Magnus has had the pleasure of working with clients of very different backgrounds. Senior professionals, lawyers, psychiatrists, doctors, CEOs, IT executives, investors, creatives, business owners, and entrepreneurs.
The one thing that they've all had in common is that they were struggling with something in their life - but determined to change it.
Today, Magnus lives near the beach in Sydney, Australia. Most of his coaching clients come from highly regarded word of mouth referrals.
He considers himself lucky and privileged to have an amazing wife and three beautiful children by his side.
He still can't surf (the Viking in him struggles to admit it), but he loves to sail and spends time both in and on the water.
You'll often find him playing the piano, riding his motorbike, running, or going down random online rabbit holes.
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